Welcome to another Do414 TASTEMAKER SPOTLIGHT! Every month we check in on our great city’s entrepre-Do-ers to see what they have in store for MKE. We take a look at the month ahead and bring you interviews from the month’s featured promoters.

What does Battlecry do? Do you do more booking or are you more into promoting events?Battlecry is an independent promoting company made up of music makers and enthusiasts creating unique shared experiences by connecting some of our favorite touring artists with Milwaukee’s best bands, clubs and rockers.
Who started Battlecry / how did you get involved?
It began as a group project headed by me (Brandon) and Keegan (Pavlik), stemming from the 2009 Cream City Music Festival that took place at Catalano Square in the 3rd Ward. A bunch of additional pals got together and planned that out and things kept rolling from there. Now, we’re whittled down to a team of four and planning a couple events/shows every month.Fellow show-goer buddies Erin Wolf and Amelinda Burich hopped on board to share their love of getting new bands into the ears and eyes of their friends and friends-to-be. After about a year and bursting at the seams, the Lady Cannon offered her talents and energies to help grow Battlecry.
What sorts of events do you specialize in?
We like to bring in musicians that we all agree are great and hope that by promoting and sparking interest, people will come out, have an experience that is great and come back for another one.
We aim to put on fun shows that we would personally like to go to.
To your mind, what does Battlecry represent to its community and to Milwaukee at large? What do you stand for?
We’re hoping to leave people with the good feelings and memories of seeing a really solid show at a mid-sized venue.We are lucky enough to have the opportunity to host a pretty expansive selection of National bands in Milwaukee. While we love our city, it is a tougher market to get a good draw and we are often pigeon-holed into off nights. This forces us to stick to our guns and only bring in our very favorite acts that we know will resonate just as much with our community as they do with us. The benefit to this is we’ll occasionally book an act we love months in advance, and by show date the band has a big blog buzz and a larger audience can experience some of our cities’ best underground acts as openers.
Malacara, Wolf, Amelinda and Cannon… how did you all get such interesting names!?
“It’s my last name. Not very interesting, but absolutely true.” (Wolf)
“My mom made it up.” (Amelinda)
And, my last name is said to come from an ancestral Spanish pirate. (Malacara)
How much wood would a wood chuck chuck if indeed that wood chuck decided to chuck wood as he understood it?
Enough.

- 5.02 - Battlecry Presents Sleepy Sun w/ Castle Thunder & Moss Folk @ Cactus Club
- 5.03 - Do414 Presents Kalispell, Dastardly and Jared Bartman @ Tonic Tavern
- 5.11 - Do414 Presents: Snowbirds, Myles Coyne and The Rusty Nickel Band, and Big Falls @ Stonefly Brewing Company
- 5.12 - Milwaukee Beatdown Fest @ The Miramar Theatre
- 5.23 - Do414 Free Beer Promo Party for JIGGA STARDUST @ Crisp
- 5.26 - Kane Place Record Club, The Gazzetiers, Bassel and The Supernaturals @ Mad Planet
- 6.03 - Thrice (final tour), Animals as Leaders and O’Brother @ The Rave
As evidenced by the list above, there is just a lot of cool shit to do in Milwaukee. And it is all thanks to people like Battlecry’s Brandon Malacara who are getting it done on the front lines.
Stay tuned for next month’s TASTEMAKER SPOTLIGHT.
And, as always, keep on Doin’ that 414!







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